JOYN Bags Holiday '19 — Abby Hollis

CAD mock-ups for pre-sampling presentation

original print designs for Holiday ‘19 collection

Holiday ‘19 concept board

Holiday ‘19 blocks for printing

first run of the topo print block

first page of belt bag tech pack

final belt bag for Holiday ‘19

JOYN Bags Holiday ‘19 Collection

I spent the summer of 2019 working with the JOYN Bags team in Rajpur, India. I was tasked with developing the upcoming holiday collection from concept to design to production. I designed the prints based on local topography and designed the silhouettes to be highly modular, extending JOYN Bags’ commitment to sustainability beyond production and into usage. I created detailed tech packs for several silhouette options and worked closely with the on-site production team to sample and refine final products.

While in India, I also creative directed a photoshoot for the Fall ‘19 collection and assisted with white box photography and image editing. Once I returned home, I continued working as a contracted graphic designer, creating partner presentations and the Fall ‘19 Linesheet (see below).

The Making of Holiday '19

Holiday '19 Concept

Fall '19 Linesheet